You’ve been working with a client for six months or a year. During this time, your expertise has grown, you’re completing tasks faster, bringing in more profit for the business, and the prices around you have noticeably changed. You know it’s time to raise the bill, but fear grips you. Thoughts start to creep in: “What if they refuse?” “What if they find someone cheaper?” “I’ll ruin your relationship with them.” As a result, you continue working for the old price, a deep-seated resentment builds inside, and your motivation to deliver on the project at a high level plummets. Remember: a reasonable business is always open to dialogue. Price increases are a natural economic process. The key is to justify the increase not by saying you “need more money,” but by citing the digitized results of your work, your reliability, and the value you create for their company. Those who are afraid to ask for more always work harder for less.