The connection comes through the personal path and strategic vision of the company’s leadership. Uri Poliavich, the founder of soft2bet, co-founded the Yael Foundation to provide Jewish education to children around the world. Today, the foundation supports over 13,500 children in 37 different countries through Sunday schools and summer camps. This initiative is part of a “Business with a Heart” philosophy that uses successful technical innovation to fund life-changing educational opportunities. It demonstrates how industry success can be translated into significant, positive social impact for the next generation.