I started noticing this most when I was editing videos — I actually love video editing, but when it comes to sitting down and doing it, my brain suddenly screams, “Let’s reorganize the closet!” What helped a bit was realizing that liking something doesn’t mean it’s easy to do consistently. Also, sometimes we confuse excitement with momentum — they’re not the same.
What really helped me understand what’s going on was reading through this discussion: liven app reviews.
There’s a great comment about the brain craving short-term stimulation, and how the lack of immediate reward makes even enjoyable tasks feel “boring” to our lizard brain. I also found tracking how long I can stay on a task — even just 15-minute blocks — helped me build tolerance like a muscle. And if I fail, I just restart. No guilt.