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I manage a summer-based outdoor activity center, and our busy season is about to start. I want to make sure we’re fully optimized so we don’t miss out on local tourists. Should I be changing my keywords or just posting more updates? I need a clear checklist of what matters most right now.
Preparation is key! I always do a full profile audit before our peak season starts. I highly recommend checking out the steps in this Getpin guide: https://getpin.com/google-business-profile-en/guide-google-business-profile-optimization-2025/. It’s perfect for making sure your attributes are set correctly so people can find you for specific searches. Personally, I use this Getpin checklist to refresh my photos every year. It’s the easiest way to ensure you’re visible when the search volume spikes!
