logo brand

[luna]

As someone who’s worked in design for over a decade, I can honestly say we’re entering a strange but exciting phase in branding. Static logos are becoming less relevant in a digital-first world. Brands now need to express themselves across platforms, devices, and even moods. I read this fascinating article on the future of logos and it argues that logos might eventually become more about emotional resonance than visual identity. Imagine a brand recognized by a sound, a texture, or an interaction pattern. Sounds crazy? Maybe. But it’s already starting with dynamic logos and AI-driven branding systems. This shift challenges everything we know about brand consistency—and honestly, I’m here for it.

[Author]

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